T&Z | SO BUFF

In the past two years, the coffee market has experienced an extraordinary boom, with many investors entering the coffee industry. According to reliable sources, the popular SO BUFF Coffee recently secured a strategic investment in the millions from the Hong Kong Kowloon Nine Catering Group, and it will be operated and managed by Hexin (Guangzhou) Brand Management Co., Ltd.

Established in 2020, SO BUFF Coffee owns its coffee roasting center and sources green beans directly from overseas coffee estates. It focuses on the specialty coffee market, aiming to select the finest Arabica beans to preserve the original coffee flavors. Its product lineup includes Americano, lattes, cappuccinos, and hand-brewed coffee. Currently, it operates two direct stores and plans to open 20 more in 2022, with 50 franchise opportunities available. The coffee market is thriving, as data shows that 95% of surveyed Chinese consumers have consumed coffee, with 19.7% being daily consumers and 60.0% consuming coffee on a weekly basis. The Chinese market already has a significant consumer base, and most users have developed a habit of weekly coffee consumption. The coffee market is expected to further expand, with the growth potential of at least 90%.

SO BUFF Coffee’s rapid success in the coffee chain industry within just two years can be attributed to its dedication to product development and ingredient selection. A great cup of coffee relies on a reliable coffee machine, and SO BUFF has its own trusted coffee machine supplier. From the beginning, their partnership with the Legend Espresso Machine has been strong, and with the recent launch of DaZheng’s new multi-boiler coffee machine – the T&Z Espresso Machine – it quickly gained SO BUFF’s favor. During the initial small-scale product promotion, DaZheng prioritized SO BUFF as the first to try out the machine, and it was well-received by them. Now, let’s unveil the mystery of this coffee machine together!

The name is derived from the ancient Chinese royal family, which not only sounds like “T&Z” but also reflects the brand’s essence, expressing the luxurious experience its products bring. Similar to the European princes, it symbolizes nobility. The “Prince” exudes a futuristic visual style, making it resemble an art piece in a palace, highly favored and loved by those with refined tastes. The overall design simplifies complexity, with special attention given to the machine’s feet, inspired by the “Galloping Horse Treading on a Flying Swallow” motif, conveying a sense of “unrestrained freedom and speed,” symbolizing the Prince Coffee Machine’s swift production and robust endurance. The dynamic effect of the feet drives the overall flow of the machine, breaking away from the heaviness of traditional machines and presenting a light and agile visual effect.

The machine is equipped with a built-in 12L steam boiler *1, 1L coffee boiler *2, and 2 brewing head heating modules, distinguishing it from traditional single-boiler coffee machines. It features a multi-boiler temperature control system where the main boiler provides steam and hot water separately, while the coffee boiler and brewing head boiler supply coffee extraction. The configuration of multiple boilers forms a three-stage constant temperature heating system. Each boiler’s temperature can be independently adjusted, with a temperature accuracy control of ±1℃. The machine also offers an adjustable pre-infusion function, allowing precise settings of pre-infusion time to 0.1 seconds, resulting in a more flavorful and aromatic coffee. Moreover, it utilizes an embedded brass brewing head, providing effective auxiliary heating. With a capacity of up to 240 cups per hour, it can easily meet the demands of most customers in the market, ensuring consistent and high-quality coffee production from the first cup to the hundredth cup.

With the support of the T&Z Espresso Machine, SO BUFF can maintain a higher level of professionalism in its offerings.